You can read about it here: www.hatmatic.co.uk.
I’ve picked up a bit of Dreamweaver, so am going to try and update it a bit more – I’ve had lessons ‘n’ everything. I’m also learning how to use Movie Shaker software so I can edit my Micro MV tapes. I plan to carry stuff about with the Hatmatic brand.Why Hatmatic? Lots of different hats.
Matt the Hat.
‘Just another notch on the bedpost of lunacy’ is the way I described the preposterous actions of a supplier I’ve worked with (perhaps now certainly in the past), in firing its client by email. BY EMAIL. FIRING. A CLIENT.
And this happened merely weeks after a meeting between the two parties to discuss Christmas strategy and agree responsibilities. An absolute shambles in itself, but add to that the reality that said client is an agency itself which actually recommended this supplier for the task of managing a really big bit of business. Like a high roller UK brand. GLOBAL BRAND with huge budgets.
So this co. [sic] effectively stick two fingers up at someone who has brought them what must be a top 3 client. Unbelievable!! I have to lie down..
I have come to realise too that there are actually a lot of talentless people in this sector. When I worked in media planning, there was at least the requirement to stand up and talk, investigate trends, and interrogate data.
I keep finding idiots, who bafflingly are “at the top of their game”, respected by their peers at the rest of it.
This is wrong.
I might have to go and find another business sector to play in.
I’ve realised that I fulfill requirements for people who are essentially trying to trick the consumer into buying through one channel rather than the other. I mean the affiliates here not the clients. The clients on the whole are the good people. Now that is a turn up for the books. Clients on the media side were generally difficult*.
No, the affiliates exist on a paranoid commercial void, sitting on the status quo, hoping nothing changes, and most importantly that no-one finds out what they are really doing.
With the previous post in mind, I have to explain a little more about what it is that we do at Hatmatic.
We pick out the good guys and let them work their magic for the better good of the client’s digital bottom line.
All the client needs is an established business model, and a brand (even the potential to build a brand). We don’t make businesses work online. We make online businesses work better.
All the good guys need is experience & expertise, solid business acumen, and importantly integrity.